crm marketing manager in fintech

SumUp provides simple and affordable tools that help small businesses thrive. More than 4 million businesses in 36 markets rely on SumUp as a financial partner for managing payments, finance, and customer relationships.

• Plan, develop, and launch multichannel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line;
• Own the full campaign lifecycle for assigned product lines, from audience creation and brief intake through deployment, analysis, and iteration;
• Build and maintain merchant audience segments using Fivetran and Iterable;
• Conduct a CRM audit of existing RMB automations, identify gaps, and recommend improvements and new automation opportunities;
• Partner with business line, product, and communications platform stakeholders to understand business needs and translate them into effective CRM strategies;
• Manage multiple projects across product lines, markets, and languages, prioritizing effectively and delivering with speed and quality;
• Contribute to campaign reporting and analysis, track performance, and provide actionable insights to stakeholders.

• Proven experience planning, developing, and delivering automated and ad-hoc CRM strategies across Email, Push, and In-App channels;
• Confidence working with data and analytics, including SQL and Tableau;
• Experience collaborating with cross-functional teams and advising stakeholders on CRM usage to achieve business objectives;
• Strong stakeholder management skills and the ability to navigate competing priorities across products and business areas;
• Strong problem-solving skills and the ability to make informed decisions;
• Excellent organization and the ability to manage multiple projects and deadlines simultaneously;
• Clear and effective written and verbal communication;
• Collaborative, proactive, reliable, resilient, detail-oriented, and accountable.

• Office-first setup from the Berlin office;
• Annual L&D budget of €2,000;
• VSOP program with a stake in SumUp’s future success;
• Corporate pension scheme matching up to 20% of contributions;
• 30-Day sabbatical after completing 3 years of employment;
• Referral bonus;
• Urban Sports Club subsidy, Kita placement assistance, relocation assistance, and subsidised office lunches.