CRM marketing manager in fintech

Money stress is the biggest productivity killer in the workplace - My Money Matters exists to change that. We're building an app that improves employees' finances automatically every pay day - giving them financial tools that directly improve their financial health with less effort. Every pay day is an opportunity to build better money habits. We make it easy. Employees can accelerate retirement savings with tax-efficient pension top-ups, build a safety net effortlessly with auto savings, or access their already-earned salary ahead of pay day for emergencies.

• You'll own CRM and lifecycle marketing from first sign-up to long-term engagement, including our always-on email channel, our most successful channel for conversion.
• It's a hands-on role where you'll plan, build, send and optimise the communications that drive activation, cross-sell and retention.
• You'll design and run the member journey end-to-end: onboarding, activation, cross-sell across our products, retention and reactivation.
• You'll build segments, write and test campaigns, and use the data to decide what to say, to whom and when.
• Build an onboarding sequence for a newly launched employer
• Spot a drop-off between sign-up and first use, then test a fix
• Build next week’s always-on campaigns to existing members

• Deep CRM expertise - 3+ years hands-on with at least one major CRM (We’re moving to HubSpot from Emarsys)
• Excellent copywriting - 2+ years writing crisp, persuasive consumer copy
• Data and testing - Confident with segmentation, A/B testing and reporting
• Start-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done before
• You obsess over customer experience - You notice a clunky journey the way others notice a typo, and you can't leave it alone until it's fixed
• You sweat the small stuff - Subject lines, send times, a broken link in email four of six
• You care about everything - The member, the result, the quality of the work. Good enough isn't a phrase you use
• You're high agency - You don't wait to be told. You spot the problem, own it and get it live
• You get stuff done - You'd rather ship, learn and improve than polish a plan forever
• Будет плюсом: Fintech experience - Experience in financial services or financial wellbeing, including awareness of financial promotions rules; AI-workflows - Yes, we know. Still, everyone team member must know the difference between creating effective workflows and creating god-awful AI slop; App-based marketing - You've built and optimised automated journeys for a consumer app, using push and in-app messaging alongside email to drive activation and engagement

• Work remotely from anywhere in the UK, giving you flexibility to work where you perform at your best.
• Receive a £200 annual budget to help you set up and improve your home working space.
• 25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year.
• Take your birthday off, because everyone deserves time to celebrate properly.
• For non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business.
• Access to our pension scheme.
• Access salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases.
• Helping with everyday healthcare costs.
• Support during important life moments.
• Regular opportunities to connect as a team, including our annual Summer Conference.