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описание
Fresh Prints' email channel is its oldest and highest-potential channel, with a strong technical foundation and an opportunity to create content that delivers value to its audience.
задачи
Own email and SMS campaign concepts and copy, including subject lines, preview text, headers, body, and CTAs
Collaborate with brand and creative teams on design and copy
Develop a campaign content calendar aligned with the broader marketing calendar
Own A/B testing for subject lines, content approaches, and CTAs, and apply the results
Write messages tailored to a college-age audience
Own the strategy and content for lifecycle flows across email and SMS, including welcome, post-purchase, cart and browse abandonment, re-engagement, and win-back flows
Audit the existing lifecycle program and identify gaps, underperforming flows, and missed engagement opportunities in the customer journey
Define audience segments and journey logic
Write and test improved lifecycle content and build conversational flows
Monitor deliverability and engagement metrics and maintain a healthy sender reputation
Follow email and SMS deliverability best practices, including list hygiene, warm-up protocols, segmentation, suppression management, and compliance
Report regularly on performance and changes based on data
Interpret performance data and determine what to test next
требования
4–8 Years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
Hands-on experience with an ESP or marketing automation platform such as Iterable, Klaviyo, HubSpot, Braze, or similar
Demonstrated understanding of lifecycle programs and their segmentation logic
Comfortable with email and SMS performance metrics and drawing insights from them
Basic HTML/CSS skills for troubleshooting and adjusting email templates
Strong written communication skills, with clear and engaging writing
Будет плюсом: SMS platform experience, consumer audience writing experience, B2C or DTC background (preferred over B2B or enterprise)
условия
Competitive annual salary
Learning opportunities
A great working culture
Eligible employees receive a 2-month paid Sabbatical in recognition of their long-term contributions
Equal employment opportunity employer that promotes diversity and encourages people of all backgrounds, ages, LGBTQ+, and people with disabilities to apply
