crm marketing manager for ecommerce brands

CrucialPoint is a full-service retention marketing agency that creates retention programs covering Email, SMS, Push, Loyalty, and Lifecycle marketing for ecommerce brands.

• Develop and execute comprehensive email marketing strategies using Klaviyo;
• Optimize automated email marketing flows and signup forms in Klaviyo to maximize acquisition, engagement, retention, and revenue;
• Develop content calendars aligned with client objectives;
• Collaborate with clients and Client Success Managers to translate requirements into effective Klaviyo campaigns;
• Serve as the primary point of contact for clients and address questions and concerns;
• Translate business needs into actionable growth strategies;
• Manage Klaviyo setups, integrations, and account infrastructure;
• Conduct regular Klaviyo audits and resolve technical issues related to deliverability, responsive design, dynamic tagging, and personalization;
• Monitor and analyze lifecycle and email marketing performance metrics using Klaviyo analytics and Google Analytics;
• Provide data-driven insights and recommendations to optimize performance;
• Generate accurate and comprehensive reports;
• Identify revenue opportunities and recommend strategies to drive growth and maximize ROI;
• Perform quality assurance checks on Klaviyo campaigns and flows;
• Collaborate with account management, copywriting, design, and implementation teams;
• Support and mentor team members when needed;
• Stay up to date with Klaviyo features, industry trends, emerging retention marketing technologies, and email marketing regulations;
• Adapt strategies to changing consumer behavior and industry trends.

• B2C experience, particularly with enterprise ecommerce businesses;
• At least three years of experience managing or heavily contributing to an Email Retention Marketing program for a B2C eCommerce brand across Email, SMS, Push, and/or direct mail;
• Expertise in identifying revenue opportunities, developing content strategies, and improving retention and loyalty marketing;
• Expert-level proficiency in Klaviyo;
• Mastery of predictive analytics, custom flow logic, complex segmentation, and SMS integration in Klaviyo;
• Knowledge of HTML/CSS and basic coding principles for email design and customization in Klaviyo;
• Familiarity with CRM, CDPs, ecommerce platforms such as Shopify, and Google Analytics;
• Strong analytical skills and the ability to generate insights and data-driven recommendations;
• Excellent written and verbal communication skills;
• Ability to build strong client relationships and collaborate with cross-functional teams;
• Detail-oriented, organized, and able to manage multiple projects simultaneously;
• Self-motivated, proactive, and able to work independently;
• Experience in remote work environments and self-motivation;
• Nice to have: Previous experience working with larger brands as a retention marketing manager.

• Flexible scheduling;
• Competitive salary / rate.