crm marketing manager for D2C e-commerce

FRITZ! operates a D2C e-commerce business with an online shop, the MyFRITZ! app, newsletter communications, customer service, and support touchpoints. The company develops telecommunications products and customer solutions.

• Develop the CRM strategy for the D2C e-commerce business and connect relevant customer touchpoints into a consistent customer journey;
• Activate D2C customers through data-driven lifecycle campaigns and marketing automation;
• Develop existing flows and identify new cross-selling and upselling opportunities for the online shop;
• Combine customer, product, and behavioral data to develop relevant segments and enable personalized product recommendations and higher purchase frequency;
• Coordinate CRM initiatives across App, E-Commerce, IT, Product Management, Service, Marketing, and Legal;
• Structure requirements, manage alignment, and drive cross-functional projects;
• Advance the D2C CRM systems landscape by defining requirements, evaluating suitable tools, and planning the consolidation of customer data and touchpoints into an integrated CRM solution;
• Define CRM KPIs including opt-in rate, conversion, newsletter performance, and Customer Lifetime Value;
• Own regular reporting to relevant stakeholders and the C-level;
• Derive concrete measures for the e-commerce and D2C business;
• Ensure GDPR-compliant use of customer data.

• Completed degree, ideally in Business Administration with a focus on Marketing;
• At least 5 years of professional experience in CRM or lifecycle marketing, preferably in an e-commerce or D2C environment;
• Strong knowledge of marketing automation tools such as Klaviyo, Emarsys, Salesforce Marketing Cloud, or comparable solutions;
• Experience coordinating cross-functional stakeholders and managing projects in complex organizational structures;
• Very good German and English skills at least at C1 level.

• 30 Days of vacation plus Christmas Eve and New Year's Eve off;
• Performance-based bonus payment;
• €44 Contribution toward the Deutschlandticket;
• Bicycle leasing through JobRad;
• Urban Sports Club membership;
• Vermögenswirksame Leistungen of €27 per month;
• Meal subsidy of up to €20 per week through Foodji;
• Varied free breakfast;
• 30% Discount on all FRITZ! products;
• Access to the Corporate Benefits program;
• Workation, sabbatical, and job-sharing options;
• Paid special leave as a partner after the birth of a child;
• Individual training opportunities and an open peer-learning culture;
• Team events including barbecues, a Christmas party, and the FRITZ! summer party, with families invited.