crm marketing manager DTC brands

Brand Hackers helps challenger brands grow through experienced fractional teams covering brand strategy, social media, performance, web development, CRM, and other marketing disciplines. The agency works with brands across FMCG, Beauty, Luxury, Film, and startup markets.

• Work across 4+ brands at any one time, as part of a wider team of Brand Hackers or directly alongside the brand's marketing team;
• Produce CRM audits for brand partners;
• Plan, execute, and optimise multi-channel CRM campaigns across email, push, and SMS, focused on engagement, retention, and loyalty;
• Write copy and design campaign emails using in-house templates or creating original designs;
• Analyse and interpret campaign performance metrics to inform strategy and continuous improvement;
• Bring fresh, innovative ideas to test, learn, and push boundaries for partner brands;
• Report key campaign outcomes, learnings, and insights to stakeholders;
• Act as the main point of contact for brand partners;
• Lead a squad of fractional marketers owning other marketing channels.

• Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands;
• Strong understanding of Klaviyo and ability to work with Mailchimp and other CRM platforms;
• Demonstrable understanding of designing customer journeys and personalising experiences within CRM;
• Excellent analytical skills;
• Proactive, self-motivated, and confident working independently;
• Excellent written and verbal communication skills;
• Excellent project and time management skills;
• Strong design eye and skills using Canva or preferred design software;
• Working rights in the UK are required;
• Nice to have: Background in agencies.

• Remote most of the time, with work in London twice a month;
• Competitive package with WFH allowance;
• Personal development support;
• Enhanced parental leave and pay;
• Unlimited coaching with MoreHappi;
• 25 Days holiday plus bank holidays;
• Birthday off;
• Full Up World Membership;
• Salary of 40-45k dependent on experience;
• Monthly working-from-home allowance to be spent on coffee or co-working;
• Applications require an upload of a self-designed and built email campaign example; applications without this will not be progressed;
• Working rights in the UK are required; visa sponsorship is not available.