crm marketing manager Customer Lifecycle

CXM provides IT services and IT consulting, operating across 12 international markets. The company focuses on customer lifecycle marketing, using customer data, segmentation, automation, and personalised communications to improve activation, retention, reactivation, and customer lifetime value.

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back;
• Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria;
• Coordinate email and push communications to create a consistent customer experience;
• Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent;
• Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product;
• Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications;
• Develop and maintain reusable email templates and content blocks;
• Build and maintain customer segments, consent lists, exclusions, and communication rules;
• Configure personalised and dynamic content based on customer data;
• Work with Product, Analytics, and IT to define and validate data and event requirements;
• Manage CRM communications across multiple languages and markets;
• Coordinate translation, editing, and linguistic QA;
• Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements;
• Maintain master journeys and localisation matrices across all markets;
• Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation;
• Maintain strong email hygiene and deliverability standards;
• Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling;
• Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements;
• Analyse CRM performance by market, language, segment, and customer lifecycle stage;
• Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks;
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure;
• Maintain a clear optimisation backlog and turn insights into measurable improvements.

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation;
• Hands-on experience building automated customer journeys;
• Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy;
• Experience managing CRM across multiple markets and languages;
• Strong knowledge of email deliverability and campaign QA;
• Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms;
• Strong analytical and data-driven mindset;
• Comfortable working with technical and data teams;
• Excellent attention to detail and ability to manage multiple campaigns simultaneously;
• Able to work independently in a fully remote environment;
• Nice to have: SQL knowledge, experience in FX, fintech, trading, igaming, or another regulated B2C environment, experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets.

• Fully remote working with minimal meeting overhead;
• Ownership of CRM across 12 international markets;
• Genuine opportunity to build and improve the customer lifecycle function;
• An established business with the resources and budget to execute ambitious CRM initiatives;
• Freedom to test, learn, and implement new ideas;
• Competitive, above-market compensation;
• KPI-linked bonus connected directly to CRM and business performance.