crm marketing manager

Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, offering sleep comfort products across more than 20 markets and operating over 35 stores across Europe.

• Build, deploy and optimize campaigns across email, SMS, popups and online messaging, tracking CTR, open rates, subscription rates and net revenue, and turn data into actions;
• Own and grow the friend referral program, tracking referral metrics and identifying performance improvement opportunities;
• Design and run continuous A/B tests;
• Act as the main point of contact for country teams, helping them understand results, troubleshoot issues and apply CRM best practices;
• Suggest and implement improvements to CRM journeys while maintaining high quality standards;
• Collaborate with marketing, tech and data teams on CRM-led initiatives.

• Degree in Business Administration, Marketing, Economics, Management, Data Science or equivalent education;
• 3–5 Years of experience in CRM management or a similar role involving an analytical approach to highly automated marketing campaigns;
• Experience with a major CRM or marketing automation platform;
• Initiative, reliability and ambition with the ability to solve strategic questions by analyzing complex data;
• Willingness to take ownership and accountability and make a real impact;
• Hypothesis-driven and solution-oriented approach with the ability to develop ideas, run experiments and act on results.

• Allocated budget for specialist skills development;
• Fast-paced environment with efficient decision-making;
• Full ownership to bring impactful ideas to life;
• Work with international teams representing 60+ nationalities;
• Pet-friendly office;
• Meal allowance and private insurance.