CRM manager in InsurTech

As one of Europe’s leading InsurTechs, backed by strong partners such as Allianz X, Portage and White Star Capital, our driving purpose is simple: We protect the world of our customers. At our European locations in Germany, the United Kingdom and Switzerland, more than 400 CLARKees combine state-of-the-art technology with deep human expertise to create the ultimate “Insurance Companion in Your Pocket.”

• As a CRM Manager (m/f/d), you will work closely with our teams across Marketing, Brand, Sales, Tech, Operations and Service to shape and implement effective CRM strategies for Germany, Switzerland and the United Kingdom.
• You will also support us in a dynamic environment in harmonizing our CRM systems, with the goal of establishing an efficient and future-proof CRM framework.
• End-to-end responsibility for CRM performance with a clear focus on business impact (e.g. engagement, conversion, revenue contribution along the funnel)
• Developing and continuously evolving a scalable CRM strategy across all lifecycle phases
• Designing, implementing and optimizing complex, data-driven customer journeys (multi-channel: email, push, in-app, SMS)
• Independently managing and prioritizing CRM initiatives based on business cases and performance data
• Using data to identify growth levers in the funnel and derive concrete actions
• Planning, conducting and further developing a structured testing and optimization strategy (A/B testing, segmentation, personalization)
• Actively shaping and further developing the CRM systems landscape (particularly Salesforce Marketing Cloud), including automation, data structure and scalability
• Working closely with Marketing, Sales, Data, Tech and Operations to orchestrate consistent, cross-channel customer communications
• Monitoring market trends (particularly in AI and automation) and assessing their relevance to CLARK

• Several years of experience in CRM/lifecycle marketing (ideally 6+ years) with a clear focus on business impact (conversion, revenue, engagement)
• Ability to independently design and optimize complex, multi-step customer journeys
• Extensive hands-on experience with Salesforce Marketing Cloud, particularly in implementing automated journeys
• Understanding of data structures and strong analytical skills for interpreting CRM data and deriving strategic actions
• Practical experience in AI-supported analysis, implementation or automation of CRM campaigns
• Confidently managing multiple priorities and stakeholders at the same time in a dynamic environment
• Very good German skills (at least C1) and confident English skills are required

• At CLARK, you do more than just work—you actively shape things. To help you do your best, we support you with a package that combines flexibility, security and personal growth.
• We give you genuine choice and autonomy:
• Work 100% remotely or in a hybrid setup from our modern offices in Germany.
• Workation option for up to 182 days within a 12-month period from more than 50 countries worldwide (subject to applicable legal, tax and social security regulations).
• 30 days of vacation, plus an additional half day each on December 24 and 31.
• Flexible working hours so you can structure your workday in the way that best fits your life.
• We invest in you, professionally and personally:
• 2 paid Impact Days per year to support your voluntary or community engagement.
• A wide range of development formats, including hackathons, leadership programs, internal training and monthly Lunch & Learn sessions.
• Access to internal and external learning and professional development opportunities.
• Team spirit: quarterly workshops and annual global events strengthen our bonds across national borders.
• So you can clear your mind and focus on the things that really matter:
• Attractive employer contributions to occupational pension plans.
• Exclusive employee offers and partner discounts.
• At CLARK, you can simply be yourself! Diversity, equal opportunity and mutual respect are not empty phrases for us: they are firmly embedded in how we work together and make decisions.
• The advertised position is compensated according to our internal pay structure with an annual gross salary between €55,000 and €75,000, depending on qualifications and professional experience.