CRM manager in email marketing automation

You don't just build campaigns, you build the channel through which eRecht24 sells. For us, email isn't a supporting channel: it's how free users become paying customers and customers become better customers. We don't have a traditional sales team. What marketing doesn't convert, nobody converts. We're looking for an experienced person to own this channel: strategy, segmentation, automations, triggers, testing, and numbers. Hands-on in Brevo, working with our Data team and sparring with Product. eRecht24 is Germany's largest platform for legal certainty on the web, offering tools including an Imprint Generator, Privacy Generator, and Website Scanner.

• Channel ownership: You develop and implement the CRM and email strategy for our three cohorts: subscribers to Freemium, Freemium to eRecht24 PREMIUM, PREMIUM to higher-tier plans and add-on products.
• Automations and triggers: You build behavior-based sequences in Brevo for conversion, upsell, retention, re-engagement, and re-permission, powered by platform and tracking data. Part of this infrastructure is currently being built, such as dynamic offer blocks in emails, and you'll help shape it.
• Data-driven segmentation: You work directly with our BI team (data warehouse on BigQuery) on audiences, selections, and exclusions. You know what you need and can articulate it, ideally in SQL too.
• Campaigns and copy: You plan campaigns in a Jab-Jab-Jab-Punch rhythm (value first, then an offer) and in batches, write with AI support based on our wording guidelines, and finalize the copy yourself. Legal and Content provide the subject matter.
• Contact rules and hygiene: You define and enforce who receives what and when. For example, someone currently in a sequence doesn't get an upsell email. You also take care of list quality, double opt-in, consent, bounce management, and properly handling inactive contacts. We're a provider of legal certainty, and our emails are too.
• Testing and numbers: A/B tests (subject line, CTA, timing, content), conversion by cohort, email revenue contribution. You own a clear target metric, email revenue contribution, and report monthly on what works and what you'll change as a result.
• Interfaces: Customer Journey, Performance Marketing, Content, Product, and Support.

• 5+ years of email marketing or CRM experience in a B2B, SaaS, or subscription environment, including several years with ownership of your own channel.
• Demonstrated success with lifecycle automations and segmentation (Freemium-to-Paid, upsell, churn prevention), not just newsletters.
• Confident using an automation tool (Brevo, HubSpot, ActiveCampaign, Klaviyo, Salesforce Marketing Cloud).
• Data-oriented: basic SQL knowledge or willingness to learn it.
• Conversion copywriting in German: clear, concise, without marketing jargon. German at native-speaker level or C2, good English.
• Experience using AI in your workflow and the judgment to know when the result is good enough.
• Hands-on mindset in an environment that is currently becoming more professional.
• Будет плюсом: Brevo experience is a strong plus; Legal-tech, compliance, or legal subject matter background, experience with CDPs or cross-domain tracking, Matomo

• The company's most important revenue channel is yours.
• The data is there: BI team, data warehouse, platform tracking.
• No downtime: a backlog of campaign concepts is waiting for someone to prioritize and launch them.
• Direct access to Marketing leadership, Product, and the executive team.
• AI-first, organization-wide, and backed by the executive team.
• Full-time.
• Hybrid in Berlin, with three days per week on-site.
• No people management responsibilities; you report to Marketing leadership.