CRM manager in digital marketplace

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

• Translate business goals into a prioritised CRM roadmap, OKRs, campaign concepts and measurable plans across email, push, in-app and other relevant channels.
• Develop segmentation, personalisation and lifecycle strategies, using customer insights and business objectives to guide decisions and to increase engagement, retention and conversion.
• Take responsibility for every campaign from the first idea to launch: define the concept, write clear briefs, plan timelines, coordinate all contributors, ensure quality at go-live and make sure the campaign lands in the market as planned.
• Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests and turn findings into clear recommendations and next actions.
• Present and pitch CRM strategies, concepts and results to senior leaders and cross-functional partners; build alignment, manage competing priorities and constructively challenge where needed.
• Brief and guide technical colleagues, agencies and other delivery partners, keeping work aligned to the strategy, quality bar, timelines and customer needs.
• Act as a trusted CRM consultant for Marketing and business teams and present CRM initiatives to other business stakeholders in clear, accessible terms.
• Identify opportunities to improve customer experience, campaign effectiveness and operational efficiency.
• Work together with technical CRM colleagues & Developers on the set-up in Salesforce Marketing Cloud and connected data platforms, and contribute to AI efficiency initiatives that help the CRM team work more autonomously.

• Several years of experience in CRM, marketing automation, lifecycle marketing or a closely related role, with a track record of owning campaigns end to end.
• Proven experience developing CRM campaign strategies, customer segments and multi-channel journeys that support customer engagement, retention and conversion.
• The ability to turn business needs into clear campaign concepts, briefs and delivery plans, and to stay accountable for implementation and results.
• An analytical mindset: you are comfortable working with KPIs, interpreting campaign and customer data, running tests and deriving clear next steps.
• Confidence presenting recommendations, pitching ideas and communicating performance to senior and non-technical stakeholders.
• Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority.
• A structured, collaborative approach and the ability to manage several initiatives and partners in parallel.
• Business-fluent English.
• Будет плюсом: Practical experience with Salesforce Marketing Cloud or a comparable CRM marketing automation platform; Basic knowledge of SQL and the ability to query customer and campaign data; familiarity with AMPscript or comparable scripting; Familiarity with customer data platforms, such as Salesforce Data Cloud; Experience with creating AI skills, agents or workflows that boost team efficiency by automating recurring tasks; Experience in a digital marketplace or similar complex structures where B2B and B2C businesses are combined; German language skills; Experience in a large, matrixed organisation and in steering agencies

• competitive base salary and participation in the company’s incentive programs.
• On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Regular team and company events offer the opportunity to network and learn from each other.
• Keep growing with access to coaching, learning platforms and resources.
• Stay mobile with a monthly transportation allowance.
• Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect
• a hybrid approach with the option to work abroad for a set number of days per year.
• confidential employee assistance and support services available to employees and their immediate families.
• enhanced parental leave and family‑friendly policies to support all parents and careers.
• We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.