CRM manager in consumer health

We are looking for a Senior CRM Manager to build and own our in-house retention engine across both brands. Email and CRM are already our most efficient D2C channel, and we are now bringing the function in-house to turn retention into a real growth lever. You own Klaviyo end-to-end and build the lifecycle, segmentation and testing machine that grows repeat rate, LTV and CRM-attributed revenue across our brands.

• Own Klaviyo end-to-end for both brands: account setup, data feeds, flows, campaigns, templates
• Build and continuously optimise the core flows: welcome, post-purchase, replenishment, cross-sell, win-back, educational series
• Design lifecycle automation across the full customer journey, from first order to long-term retention
• Build the CRM function in-house with clear processes and SOPs
• Build segments based on purchase behaviour, product, activity and customer value
• Personalise content, offers and timing per segment and brand
• Protect deliverability and list health: sender reputation, sunset policies, consent management
• Grow repeat rate, LTV and CRM-attributed revenue per brand
• Drive profitable repeat purchases through lifecycle communication rather than discounts
• Grow and engage the subscriber base across both brands
• Run a structured testing programme: subject lines, offers, send times, frequency, journeys
• Report CRM revenue, repeat rate, LTV, list growth and deliverability clearly to the E-Commerce Managers and the D2C Lead
• Translate cohort and retention data from Klar into concrete actions on product, content and offers
• Partner with the E-Commerce Managers on the campaign and promo calendar, product launches and brand plans
• Build the CRM playbook so new markets and brands can launch without starting from scratch

• 5+ years in CRM, retention or lifecycle marketing in a D2C or e-commerce environment
• Proven track record of growing repeat rate, LTV and CRM-generated revenue
• Hands-on Klaviyo expertise is mandatory
• Deep understanding of lifecycle automation, segmentation, personalisation and deliverability
• Hands-on experience with AI/agentic automations related to CRM
• Strong command of CRM metrics: cohorts, repeat rate, LTV, CRM revenue, contribution margin
• Testing and performance mindset: hypothesis, test, scale
• Comfortable with analytics tools (Klar or similar) and basic data handling
• Fluent in English
• Будет плюсом: Shopify experience is a strong plus; Background in supplements, FMCG, food or a similar consumer category is a plus; fluency in German and or Italian are a strong plus

• Be part of a fast-growing European consumer health platform
• Build the retention engine from scratch instead of inheriting legacy process
• Own CRM for two brands with clearly different growth stories
• High ownership and impact from day one, direct access to leadership
• A flat, entrepreneurial environment with a clear path toward leading the CRM function
• Based in Berlin with a hybrid work model