crm manager for referrals

HelloFresh Group operates a global portfolio of brands and a referral program across 16 countries. The referral program is one of its highest-ROI acquisition channels.

• Design and own end-to-end referral customer journeys across Email, Push Notifications, and in-product touchpoints;
• Build journeys tailored to each market and benchmark referral, CRM, and lifecycle marketing practices;
• Develop segmentation strategies using behavioural, lifecycle, and value-based signals to identify high-potential referrers;
• Define channel mix, message timing, and creative direction for each brand and segment;
• Own campaign lifecycles, including briefing, setup, QA, and post-campaign analysis;
• Develop creative messaging concepts and campaign ideas for referral communications;
• Coordinate with local market teams and brand managers to localise campaigns;
• Partner with Creative teams to brief and develop campaign assets for different brands and markets;
• Monitor key performance metrics, identify gaps, and act on them;
• Design and execute A/B testing strategies for messaging, timing, offer framing, and channel mix;
• Use self-serve analytics tools and Iterable reporting to prepare campaign readouts and share actionable insights;
• Lead the adoption of AI tools for campaign creation, personalisation, and automation.

• 3–5 Years of hands-on experience in CRM, lifecycle marketing, or email marketing;
• Hands-on experience building and deploying campaigns across multiple CRM channels;
• Comfortable analysing performance dashboards and campaign data and drawing actionable conclusions;
• Creative perspective on CRM and referral communications, with awareness of industry practices;
• Familiarity with or strong interest in AI tools for marketing, including prompt-based content creation, personalisation at scale, and campaign automation;
• Strong communication skills and experience collaborating across Creative, Analytics, Operations, and local teams;
• Able to translate strategy into clear recommendations for stakeholders at any level;
• Degree in marketing, business, communications, or a related field;
• Nice to have: Iterable experience, familiarity with Braze, Klaviyo, or Salesforce Marketing Cloud, experience with referral or virality programs, experience across multiple brands or in a multi-market or regional CRM role.

• Competitive salary package;
• HelloFresh-subsidized pension scheme;
• Savings on weekly HelloFresh boxes and discounts through corporate benefits and Vorteile;
• Access to mental wellbeing platforms, including Headspace and Spill;
• 24/7 Office gym access, discounted Urban Sports Club membership, and other wellbeing resources;
• Sabbatical leave options in addition to standard time off;
• Sustainable travel perks and transportation benefits;
• Internal training, HelloFresh Academy, and a dedicated budget for German language courses;
• In-office meal deals and fresh food options;
• Parent-friendly policies, an in-office kids corner, and an on-site babysitter.