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CRM Manager
ниже рынка на 6,3%
вакансия
~ 124 084 ₽
в среднем
132 467 ₽
мэтч
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описание
We are looking for an experienced CRM Manager with mandatory iGaming experience to drive player retention, engagement, and lifecycle marketing across our products.
You will be responsible for developing CRM strategies, managing player segmentation, launching personalized campaigns, and optimizing CRM performance through data analysis and continuous testing.
You will be responsible for developing CRM strategies, managing player segmentation, launching personalized campaigns, and optimizing CRM performance through data analysis and continuous testing.
задачи
- Develop and execute CRM strategies to improve player retention and engagement;
- Build and optimize RFM and behavioral segmentation;
- Manage CRM communication channels (Email, Push, SMS, Onsite);
- Launch and optimize promotional, lifecycle, and reactivation campaigns;
- Personalize offers and customer journeys based on player behavior;
- Conduct A/B testing and analyze campaign performance;
- Monitor and improve key CRM metrics, including Retention, LTV, GGR, Conversion, and Player Activity;
- Collaborate with Product, VIP, Marketing, and Analytics teams to improve CRM effectiveness.
требования
- Mandatory experience in the iGaming industry (Casino and/or Sportsbook);
- 3+ years of experience in CRM, Retention, or Lifecycle Marketing;
- Strong understanding of player behavior, retention mechanics, and customer segmentation;
- Hands-on experience with RFM and behavioral segmentation;
- Experience managing CRM campaigns across multiple communication channels;
- Strong analytical skills and a data-driven approach;
- Experience working with CRM platforms and analytics tools;
- Nice to Have;
- Experience with bonus mechanics and promotional campaigns;
- Knowledge of A/B testing methodologies;
- Experience with CRM automation platforms;
- Familiarity with SQL or BI tools is an advantage.
условия
- Competitive salary;
- Full-time remote position;
- Flexible working schedule;
- Opportunity to work in a fast-growing international iGaming company;
- Professional growth and career development.
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