CRM & Lifecycle Marketing

Money sitting idle is money lost. We're fixing that.

Founded in 2023 by Antoine and Paul-Adrien, Spiko gives businesses, non-profits, financial advisers, and fintechs access to institutional-grade cash management, via app or API. We are building the full infrastructure: issuing, operating, and distributing the products ourselves.

Two years after launch, we serve thousands of organizations across Europe and process hundreds of millions of euros in flows every month.

Our ambition: become the world's leading treasury management infrastructure in a market worth trillions.

We are backed by Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise.

Our culture is built on excellence, transparency, open feedback, and humility, and we're just getting started. We operate across two hubs - London and Paris - with local offices in our key markets.

The role: CRM Lifecycle Marketing Specialist

As our first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up to Spiko, from the moment they create an account to the day they refer a peer. Thousands of businesses onboard on their own each month. Your job is to turn those sign-ups into active, growing, loyal clients, at scale, through email, in-app and push.

You will own Customer.io end to end and build the programs that get self-onboarded prospects to their first deposit, get existing clients to deposit more, keep them from leaving, and turn the happiest ones into referrers and reviewers.

Who we’re looking for

• Lifecycle / CRM marketing experience: You have at least 3 years running lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with a track record of measurably improving activation, expansion or retention.
• Hands-on with a lifecycle platform: You have built and run campaigns yourself in Customer.io, Braze, Klaviyo or a similar tool: segments, event-triggered journeys, Liquid or equivalent templating, deliverability.
• Data fluency: You are comfortable defining events and attributes with a data team and reading a dashboard. You make decisions from numbers, not hunches.
• Sharp copywriting: You can write the kind of email a busy CFO or founder will actually open, read and act on. English fluency is mandatory.
• Rigor and structure: You handle many campaigns, segments and tests in parallel without losing track, and you document what you build.
• Entrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.
• Autonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.
• A real interest in finance: You care about financial services and you're excited about what Spiko is building.
• Experience in a regulated environment (fintech, banking, asset management) and comfort working with compliance on customer communications.
• Experience launching or scaling a referral program or a review-generation program.
• Experience with in-app messaging and push, or with tools like Make / n8n to automate lifecycle workflows.
• Proficiency in one or more European languages beyond English (e.g., French, Italian, Spanish, German, or Dutch).

Our hiring process

If something here doesn't match your résumé perfectly but you believe you'd thrive in this role, apply anyway. Tell us why.