creative strategist for language learning

Praktika.ai provides automated language tutoring experiences powered by generative AI avatars, bridging the gap between learning apps and human tutors.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own creative ideas for paid campaigns across web, web-to-app, and iOS and Android apps on Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat
• Turn performance data, competitor ads, and audience research into new concepts
• Test hooks, angles, and formats with clear hypotheses, and feed results back into briefs
• Own creative production across UGC, AI video, and static ads
• Write briefs for designers and UGC creators, specifying the angle, audience, references, models, tools, and specs
• Specify the right AI model for each shot
• Maintain quality and brand consistency across published creative
• Take each creative from brief through production to a live test
• Work with UA and media buyers on test structure and decisions about what to scale or stop
• Analyze full-funnel results, including hook rate, hold rate, CTR, CPM, CVR, CPA, and ROAS, and identify misleading metrics
• Build automated processes, prompt libraries, templates, and batch pipelines to increase output and reduce repetitive work
• Track new models and incorporate useful ones into the workflow
• Document processes so the team can run them

• At least 2 years of creative strategy experience in paid acquisition, ideally as a creative manager, creative lead, or creative strategist working alongside a performance or UA team
• Strong creative judgment and the ability to develop ideas and maintain a high quality bar
• End-to-end creative production ownership, including directing designers, editors, and UGC creators
• Experience owning creative against a CPA or ROAS target and explaining specific results
• Solid UA knowledge, including account structure, testing frameworks, the learning phase, creative fatigue, spend allocation, and interpreting upper-funnel metrics
• Understanding of differences between web, web-to-app, and app installs; iOS and Android; and Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat, including how ATT and iOS attribution affect measurement
• Comfortable using Meta Ads Manager and TikTok Ads Manager
• Familiarity with current AI video, image, and voice models: Veo, Kling, Seedance, Sora, Runway, Wan, Hailuo, Nano Banana, Midjourney, Flux, and ElevenLabs
• Able to explain model choices for lip-sync, character consistency, product close-ups, motion, and cost per second
• Hands-on experience with agentic AI tools such as Claude, Codex, Cursor, or Antigravity to build automations and small scripts
• A portfolio of ad work briefed or directed at volume, with results attached
• Будет плюсом: scripting or automation experience (APIs, batch pipelines, no-code tools), experience at a subscription app or in edtech, a film or production background

• Top-tier salary
• Equity through stock options
• 26 Days' holiday plus bank holidays (34 days a year)
• Yearly offsites; recent ones were in Istanbul and Morocco
• Health and wellness benefits through SafetyWing
• A full AI toolkit, including Claude, Cursor, and Codex
• An annual learning budget of up to $1,000