Creative Producer for paid channels

The company runs a creative production flow where a creative designer uses AI tools to produce creatives for paid channels each week. As the product grows, the company is building its creative team and expanding the creative function.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Generate ideas and produce a steady weekly flow of creatives for paid channels
• Develop winning concepts and scale them into variations
• Review results with media buyers and turn the numbers into the next round of ideas
• Own creative processes, run brainstorms, test new AI tools, and initiate hiring when needed
• Gradually improve and expand the creative department’s structure, roles, and rituals

• Provide a case with numbers showing creatives produced at a given spend, changes to win rate, and top performance
• Demonstrate creativity and a broad range of inspiration beyond competitors’ ads
• Actively use AI tools in the workflow and continuously test new ones
• Understand how creatives differ across traffic sources such as Facebook and Google
• Have basic analytics skills to read results and draw conclusions
• Show initiative and take ownership of processes without being asked
• Show drive and genuine care about the work
• Have management instincts, with prior experience leading people or processes, a strong interest in doing so, or close exposure to a well-built creative department
• Have English good enough to communicate with support and write natural-sounding copy
• Candidates who mainly draw inspiration from competitors’ ads, do not use AI tools and do not plan to, wait for tasks instead of starting them, or prefer heavy processes and many meetings may not be a fit
• Vertical experience is not critical; candidates with a narrow background, such as years of only playable ads, should be ready to demonstrate flexibility
• Будет плюсом: experience building a team or department, experience handling tricky situations such as a buyer not testing creatives on time

• International product with growing media buying and creative spend
• Room to grow by building and expanding the creative department
• Freedom of action, minimal bureaucracy, and a reasonable number of calls
• Openness to new tools and learning
• Market-rate pay, KPIs, and bonuses