Creative Producer

WonderBrains Recruiting Agency specializes in recruitment services for the gaming industry, supporting various platforms and genres including mobile, browser, iOS, and Android.

• Write detailed creative briefs for playable ad production by translating game DNA, audience insights, and performance data into actionable direction;
• Review briefs created by team members and provide constructive, actionable feedback;
• Evaluate playable ads across gameplay mechanics, visuals, UX flow, and polish to ensure quality and performance goals are met;
• Identify opportunities to improve engagement, retention, clarity, and pacing within playable concepts;
• Manage, mentor, and support a team of creative professionals while maintaining high quality standards;
• Establish and improve creative review processes, feedback loops, and quality benchmarks;
• Monitor creative performance metrics, market trends, and competitor playables to guide decision-making;
• Conduct creative research to explore new ideas, interaction patterns, and emerging trends in playable advertising and mobile gaming.

• Strong background in the gaming industry with an understanding of game marketing and player conversion;
• Hands-on experience with playable ads, including creating, directing, reviewing, or optimizing concepts;
• Deep understanding of what makes a high-performing playable ad feel polished and effective;
• Strong creative brief-writing skills;
• Ability to provide precise feedback on gameplay, UX, visuals, and pacing;
• Strong understanding of creative performance metrics such as CTR, IPM, retention, and engagement;
• Experience conducting competitive intelligence and creative research in mobile gaming;
• Understanding of the user acquisition funnel and its contribution to campaign success;
• Strong communication and collaboration skills;
• Leadership experience in managing or mentoring creative talent.

• 20 Days of paid vacation;
• Paid national holidays.