content marketing manager in fintech

MEXC is a global cryptocurrency exchange serving millions of users worldwide. Its platform supports digital asset trading through spot trading, derivatives, staking, and other products for retail and institutional users.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and execute localized content marketing strategies for Southeast Asian markets;
• Lead the planning, creation, and distribution of content across social media, community channels, blogs, landing pages, email, and other relevant platforms;
• Develop market-specific content strategies based on local user behavior, cultural trends, crypto market developments, and competitive insights;
• Manage and optimize content calendars for regional campaigns, product launches, promotions, and industry events;
• Collaborate with Brand, Product, Growth, Community, PR, and Business Development teams on integrated marketing campaigns;
• Lead localized campaigns and content initiatives across Vietnam, Thailand, Indonesia, Malaysia, and the Philippines;
• Manage relationships with local KOLs, influencers, media partners, content creators, and communities;
• Monitor content performance and user engagement metrics, analyze results, and optimize content strategies;
• Track local market trends, competitor activities, crypto narratives, and emerging content formats;
• Ensure localized content maintains consistent brand positioning and cultural relevance;
• Manage external content agencies, freelancers, translators, and creative partners, including quality, timelines, and budget control;
• Support crisis communications and reputation management through localized content and communication responses.

• Bachelor’s degree or above in Marketing, Communications, Journalism, Business, or a related field;
• 3–4+ Years of experience in content marketing, digital marketing, social media, or related roles;
• Strong experience in Southeast Asian markets;
• Strong understanding of SEA consumer behavior, digital media, and local cultural differences;
• Experience developing and executing localized content strategies and integrated marketing campaigns;
• Strong understanding of TikTok, Instagram, Facebook, X, YouTube, Telegram, and local platforms;
• Strong content writing and storytelling skills;
• Strong analytical skills for using content and campaign data in optimization and decision-making;
• Excellent project management and cross-functional collaboration skills;
• Fluency in English and Chinese;
• Strong ownership, creativity, commercial awareness, and ability to work independently in a fast-moving international environment;
• Nice to have: Experience in cryptocurrency, Web3, fintech, financial services, technology, or other fast-paced industries.

• Global collaboration with colleagues across different regions and cultures;
• Internal training programs, knowledge-sharing sessions, and learning initiatives;
• Opportunities to expand scope and take on greater responsibilities;
• Meaningful contributions are recognized and rewarded.