Content marketing manager in financial education

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth, the company delivers learning solutions for apprentices, graduates, and professionals with 10+ years’ experience in financial services. Our offerings include expert faculty, e-learning, coaching and blended assessments, improving individual and collective business performance.

• Turn Business Unit priorities, thought leadership and market insight into clear content plans, campaign narratives and high-quality content assets that build authority and support commercial objectives.
• Develop compelling editorial angles and audience-focused messaging by translating subject-matter expert insight, events and market signals into relevant content for senior financial services audiences.
• Own the social media strategy and audience-growth plan, including platform roles, content pillars, posting cadence, emerging-channel opportunities and measurable engagement targets.
• Extend the value of events, webinars, roundtables and speaker sessions by creating reusable content and follow-up assets across social, digital and campaign channels.
• Establish and maintain high editorial standards across content formats, including long-form articles, social posts, videos, carousels, quote cards and campaign materials.
• Use audience insight, search trends, social listening and performance data to identify content opportunities, improve future planning and optimise content performance.
• Work with internal stakeholders and external suppliers to deliver joined-up, high-quality content, determining when work should be produced in-house or outsourced.
• Apply AI-enabled tools and repeatable workflows to support research, drafting, repurposing and optimisation while maintaining quality, accuracy and Fitch Learning brand standards.

• You have significant hands-on experience in content marketing, editorial-led marketing, thought leadership activation or audience-focused campaign content within a knowledge-led B2B or B2C organisation.
• You have excellent writing, editing and editorial judgement across long-form, short-form, social, video and campaign formats.
• You have proven experience turning thought leadership, webinars, events, podcasts, videos and expert commentary into structured content journeys and high-performing derivative assets.
• You have strong knowledge of social media strategy, audience growth and content performance, including LinkedIn, YouTube, SEO/AEO, analytics and emerging digital channels.
• You have experience working with subject-matter experts, senior executives and marketers to translate specialist knowledge into clear, engaging audience-facing content.
• Будет плюсом: Experience in financial services, professional education, digital products or technology-driven training offerings; Knowledge of AI search, including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO); Experience briefing and managing agencies, freelancers, designers, video producers or other specialist suppliers; Confidence influencing senior stakeholders and connecting content decisions to audience value, brand authority and commercial outcomes; Experience using AI-enabled content workflows thoughtfully to improve productivity, repurposing and optimisation without compromising quality or accuracy

• Hybrid Work Environment: 3 days per week in the office; 2 days remote.
• A Culture of Learning & Mobility: Dedicated training, leadership development and mentorship programmes designed to ensure your time at Fitch is a continuous learning opportunity.
• Investing in Your Future: Retirement planning and tuition reimbursement programmes that empower you to achieve your short- and long-term goals.
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social and occupational wellbeing.
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower colleagues around the globe.
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.