Content marketing manager in B2B SaaS

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. It helps companies understand consumer thinking and make smarter decisions through research delivered across more than 190 markets.

• Develop content and integrated campaigns from research, customer advocacy, brand pillars, business assets, and new ideas, including reports, blogs, email, social, landing pages, and sales enablement materials
• Own day-to-day content operations, governance, brand consistency, content libraries, and infrastructure across channels
• Coordinate translation and localisation workflows with regional teams, adapting content for priority markets while maintaining a consistent global brand
• Apply SEO, AIO, and AI-search best practices with Organic Growth to improve discoverability, organic reach, and performance
• Collaborate with GTM stakeholders to activate content across campaigns and channels and contribute to pipeline and revenue
• Track and report content performance across key channels, using insights to improve future content and maximise impact

• 1–3 Years of experience in content or digital marketing
• Exceptional English copywriting, editing, and proofreading skills, with meticulous attention to detail
• Comfortable using content management systems and publishing platforms
• Strong baseline understanding of SEO and AIO/GEO, and interest in search trends and AI-driven content discovery
• Highly organised, proactive, and eager to take ownership of content creation and operational workflows in a fast-paced setting
• Будет плюсом: experience in B2B SaaS or tech, HubSpot

• Average of 30 vacation days, with no hard cap on the number of days
• Temporary work from abroad for up to 180 days per year if based in the EU
• Hardware provided, including a MacBook
• Hamburg or Berlin-based employees receive a Deutschland ticket or access to a mobility budget through the NAVIT app
• Subsidised Urban Sports Club or ClassPass membership, depending on location
• Access to co-working spaces may be available in Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York