Content marketing manager for frontline operations

Lumiform is a specialized software for businesses with frontline teams to run inspections, audits and checklists at scale across distributed operations. Companies like EDEKA, AmRest (Starbucks, KFC, La Tagliatella), Nordsee, Hermes or even big Testing, Inspection and Certification bodies rely on Lumiform to keep standards consistently high across hundreds of locations and shifts.

• Own assigned topic areas and content clusters.
• Build that knowledge from primary sources, customer demos and conversations with sales and success.
• Know the product properly and be able to adapt it to specific use cases and competitor comparisons.
• You come up with the ideas, define the angle and decide what is worth measuring.
• Research internal and external data and build reports at an academic level of rigor that hold up when a journalist or industry body checks them, then work with the marketing managers to get them in front of the right people.
• Write app use pages that show exactly how Lumiform works for a specific industry use case, from HACCP and fire safety to vehicle inspections.
• Write listicles, competitor comparison pages and best-alternative pages that position Lumiform clearly against each competitor and around topics.
• Write customer stories based on real interviews, plus newsletters and other marketing materials.
• Publish and manage content in WordPress, applying SEO and AEO fundamentals.
• Improve existing content on quality, relevance, structure and performance.
• Use actual data from demos and customer calls to turn them into FAQs and on-page answers, so the website handles objections before a prospect asks one of our reps.

• 4+ years in content marketing, meaningful time spent in B2B SaaS
• A smart mind with a top university degree
• Native-level English writing. This role produces English content for an international audience and the bar is publication quality.
• Proven independent research. You have found data, worked with primary sources, judged what is reliable and built something original out of it. Bring examples.
• You develop expertise fast. Hand you an unfamiliar regulated topic on Monday and you can hold a credible conversation with a practitioner by Friday
• Technical curiosity. You want to understand how a product actually works and which problems it solves.
• You are able to use AI properly. It accelerates research and drafting, and the output is never final. You revise, restructure and add what the model cannot, which is judgement, a point of view and a reason the piece exists.
• You write clearly, creatively and in an approachable, human way. No filler, no throat-clearing, no AI slop.
• You bring your own ideas. You propose topics and reports rather than waiting for a brief.
• Reliable, diligent and proactive. You take ownership of your work, meet deadlines and pay close attention to accuracy, quality and consistency.
• Будет плюсом: Experience building benchmark reports, surveys or other original research content; Familiarity with WordPress; Basic SEO understanding, including keyword research, keyword integration, headings, internal linking and content optimisation; You have already heard of AEO (answer engine optimization) and understand why it matters. It is our biggest growth engine; Experience writing about regulated or technical subjects such as food safety, quality, EHS or logistics

• You are part of a company that has a positive impact on society. We protect frontline workers and customers from preventable harm.
• Join an ambitious, international team with flat hierarchies and real decision-making autonomy. You work closely with two marketing managers and directly with our founders.
• Own a growth bet from scratch. Benchmark reports will carry your name and go out to industry bodies, journalists and analysts.
• Go deep on subjects most marketers never touch. You leave here knowing more about inspections, audits and frontline operations than almost anyone in the market.
• Work fully remote and choose where you get things done