content marketing manager for B2B platforms

Strava is an app for active people that helps athletes track workouts, make progress, and connect through movement. Its Strava for Business team partners with leading brands and agencies to inspire active communities and connect with athletes through sponsorship solutions.

• Own the B2B content program end-to-end, including strategy, planning, and execution;
• Build a structured content plan covering the full buyer journey from awareness to active consideration;
• Identify content gaps and develop original formats using Strava's data, including trend reports, audience insight pieces, seasonal stories, and industry narratives;
• Produce a high-impact content calendar across owned and distributed channels, including organic social, email, events, and PR;
• Drive compelling case studies with brand-side leaders and clear ROI proof points;
• Align with the SfB marketing team so content supports campaigns, events, and outreach;
• Collaborate with external communications and PR partners on distribution.

• Proven B2B content experience, ideally at a platform, media owner, or tech company working with brands and agencies;
• Deep understanding of how digital platforms work, including their audience, product, and advertising story;
• Ability to use data as a creative input, find narratives in datasets, and translate them into content;
• Strong editorial judgment and ability to make decisions independently without heavy oversight;
• Experience managing external contributors, including writers, designers, and creators, while preserving the original vision;
• Excellent writing and rigorous editing skills with a clear point of view on what makes B2B content worth reading.

• 6-Month contract role;
• Role based in the UK or NYC with eligibility to be remote.