Content Marketing Manager

EF Corporate Learning is the world’s first and largest corporate language training provider. It has delivered language training for organizations since 1965 and trained more than 20 million learners online since 1996, serving over 3,000 multinational organizations worldwide.

• Develop, write and edit impactful copy for an international B2B audience, including long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video scripts and podcast scripts;
• Co-design and execute a coherent content strategy and calendar, developing campaigns for brand awareness and lead generation with the digital marketing team;
• Curate and deliver engaging webinars, including inviting and managing guest speakers, building slides and scripts, and ensuring successful filming and broadcasting;
• Drive efforts to build EF Corporate Learning as a leading B2B brand through custody of brand guidelines and tone of voice;
• Research best practices and content trends to develop effective themes, formats and channels, using SEO knowledge to improve content discoverability;
• Coordinate scheduling, translations, measurement of results and design work with the Marketing team;
• Collaborate with internal experts and thought leaders to bring their expertise, ideas and inspiration to a wide audience through content.

• 5+ Years of experience developing, writing and editing high-performing B2B content;
• Insights into digital content that engages buyers in large enterprises;
• Highly skilled B2B writer with an exciting portfolio;
• Experience optimizing content for email and SEO;
• Experience analyzing performance metrics and improving copy accordingly;
• Strong relationship-building, collaboration and influencing skills with internal and external senior stakeholders;
• Ability to work in a team and lead complex cross-functional projects in flat organizations;
• Self-starter with a creative, strategic and detail-oriented mindset;
• Experience translating brand identity into engaging content and copy, including developing and following brand tone of voice direction, style guides and copy libraries;
• Experience in digital marketing and familiarity with email, social and Content Management Systems;
• Strong personal drive and energy;
• Entrepreneurial spirit with a “nothing is impossible” mindset;
• Excitement about ownership and autonomy;
• Passion for learning and languages;
• Nice to have: Knowledge of the HR/EdTech/Learning space, video/audio/visual content creation experience, product marketing experience including B2B product positioning and messaging for large enterprises and impactful sales collateral.

• Opportunities to produce meaningful work that makes a difference to people’s lives;
• Regular training, access to self-development platforms, real ownership and career progression opportunities;
• Attractive salary based on track record and benefits package;
• Comprehensive onboarding and development programs;
• Office gym and yoga studio;
• Cycle scheme;
• Private Medical Insurance;
• Private pension scheme managed by Aviva;
• Loan for annual travel passes;
• Employee Assistance Programme.