content manager for women’s health

Flo is a digital health company whose app helps users understand their bodies. It provides AI-powered, privacy-first, clinically backed health experiences and supports users through perimenopause, trying to conceive, and pregnancy.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Build and execute Flo’s organic social strategy across perimenopause, trying to conceive, and pregnancy
• Develop a search-optimised, evergreen-first approach for platform feeds and search
• Curate and commission content from journalists, experts, and creators
• Shape conversations through thought leadership and turn cultural moments and medical insights into accessible, witty storytelling
• Handle sensitive subjects with care and work with medical and legal teams to keep content credible and compliant
• Analyse performance and use insights to scale sustainable formats beyond short-term trends
• Guide contracted contributors with clear creative direction and ensure high-quality output
• Track cultural and social conversations in women’s health and help Flo lead with credibility

• 3–5+ Years of experience shaping organic social strategy and producing content
• A portfolio showing proven growth on TikTok and other short-form platforms
• Editorial skills in commissioning, curating, and editing content from journalists, experts, and creators
• Deep understanding of health and lifestyle content performance across platforms
• Expertise in social search and platform SEO, including keyword research, search-led content planning, and algorithm-driven feeds and search rankings
• Ability to brief and manage creators and contractors with a clear, outcome-focused vision
• Strong analytics skills and ability to turn performance data into actionable insights and evergreen formats
• Excellent writing and creative direction skills for short-form, social-native storytelling
• Proactive, independent problem-solving skills and ability to thrive in a fast-paced, test-and-learn environment
• Strong skills in analysing content performance and iterating based on data and insights
• Будет плюсом: A genuine passion for women’s health

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
• Accelerated professional growth through work and learning support
• Three days per week in the office
• Five-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends and family, plus health, pension, and wellbeing perks