Content Creator

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Calo is building a stronger organic presence in the UAE, and we’re looking for a content creator who can turn ideas, trends and everyday Calo moments into content people genuinely want to watch and engage with.

You’ll own the day-to-day organic content engine across Instagram and TikTok, helping Calo build a recognizable voice, grow its audience and make organic social a meaningful source of attention in the UAE.

• Own Calo UAE’s organic content strategy and content calendar across Instagram and TikTok.
• Come up with fresh, locally relevant content ideas, formats, series and stories.
• Create content end-to-end, from ideation and scripting to shooting, editing, copywriting and publishing.
• Create content in both English and Arabic based on the audience and format.
• Stay close to UAE trends, conversations and culture to spot opportunities for Calo.
• Work with products, people, locations and internal teams to bring content ideas to life.
• Build recurring content formats, characters and series that people can recognize and come back to.
• Manage day-to-day organic channels, including monitoring comments, reactions and audience feedback.
• Track content performance and use insights to improve future content.
• Test different hooks, formats, topics, video lengths, CTAs and creative approaches.
• Keep the content pipeline, calendar and footage library organized and easy for the wider team to use.
• Work closely with the UAE Marketing Lead, Affiliates & Influencers Manager and wider marketing team to stay aligned on priorities and campaigns.

The Hiring Journey