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описание
We are looking for a Channel Marketing Manager to lead the development and execution of integrated marketing strategies across the UKI and Nordics regions. This role is critical in driving sustainable, consumer-centric growth and delivering strong business impact. This is not a coordination role. It’s a hands-on, marketing position that shapes demand through best-in-class capabilities in shopper marketing, omnichannel activation, and data-driven performance optimization.
задачи
Develop and execute integrated business and brand strategies aligned with regional growth objectives
Translate global positioning into localized, insight-driven activation plans
Apply segmentation, targeting, and positioning to drive market share growth
Leverage consumer and shopper insights to identify growth opportunities
Design and execute end-to-end channel marketing programs driving sales and share
Champion a "sell-out first" mindset with strong conversion focus
Ensure execution excellence across retail and eTail environments
Lead best-in-class in-store and online execution strategies
Drive digital shelf excellence (SEO, content, conversion optimization)
Implement Perfect Store / Perfect Shelf standards
Partner with key accounts on joint business plans
Lead quarterly Go-To-Market planning and execution
Develop integrated 360° campaigns across digital, retail, and experiential channels
Drive digital-first demand generation and brand awareness
Ensure alignment across Brand, Product Marketing, and Sales
Manage agencies with clear, performance-driven KPIs
Ensure high-quality creative output and execution excellence
Plan and activate trade shows, partner events, and sales enablement
Transform events into engaging brand experiences
Act as a key connector across Sales, Product Marketing, Digital, PR, and Operations
Manage MDF budgets and promotional investments with strong ROI discipline, ensuring all spend is planned, tracked, and delivered within defined budget timelines
Apply test-and-learn methodologies to continuously optimize performance
Track and optimize key KPIs: Sell-out performance, Market share, Distribution & visibility, Digital + in store performance
требования
Strategic thinker with hands-on execution mindset
Strong understanding of consumer + technology marketing
Data-driven, with a passion for performance and impact
Collaborative, agile, and results-oriented
Bachelor’s Degree in Business or Marketing or equivalent.
Must be technically literate and proficient
Min. 8 years business experience.
Aptitude to understand Flash technology
Good knowledge of business plan and marketing plan disciplines
Good knowledge of market research disciplines
Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required,
Ability to use effective Internet/Intranet searches
Clearly communicate in English (verbal and written forms)
Speak and present effectively in one-on-one and in group situations
Requires excellent communication and organizational skills.
Use initiative to proactively identify opportunities and issues
Conduct business in ethical manner
Develop and maintain effective working relationships with others
Maintain strict confidentiality
Capacity to prioritize tasks and manage time efficiently
Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors
Exercises judgment within defined procedures and practices to determine appropriate action
Understands implication of work and makes recommendations for solution
Escalate problematic disputes to supervisor
Follows departmental and organization policies and procedures
Будет плюсом: Involvement in marketing-oriented projects strongly preferred; Consumer/Technology brand experience preferred