Channel marketing manager in consumer electronics

грейд
middle
формат
удалённо по РФ
страна
Польша
язык
Английский C1
опубликована
11 ноя

описание

Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock ‘n’ roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide. Right now, we like to expand our team with a Channel Marketing Manager who will focus on building Marshall-led channel marketing across the region and growing our presence with distributors and key retail accounts in Eastern Europe.

задачи

  • Build and lead channel marketing across Eastern Europe, with Poland as the priority market
  • Develop our partnership with our local distributors in Eastern Europe and set up direct campaigns with key retail accounts, in-store, online and on social
  • Planning and execution of our overall marketing mix with our distributors and local partners
  • Plan and manage the regional investment budget together with the Director Eastern Europe, and set up the processes for invoicing, follow-up and reporting
  • Adapt global channel marketing and product launch plans to local markets and accounts to maximise sell-out
  • Plan and deliver channel marketing events, retail staff training and trade activities
  • Follow up results and share KPIs and insights with the regional and global teams

требования

  • You are a self-driven builder who enjoys creating structure where none exists yet.
  • You are commercially minded, comfortable with numbers and energised by working with retailers and distributors.
  • You influence without formal authority, build strong relationships and are happy to roll up your sleeves, whether you are planning a budget or out visiting stores.
  • Experience in channel or trade marketing towards retailers and/or distributors, ideally within consumer electronics
  • Experience managing marketing budgets and setting up processes for follow-up and reporting
  • A track record of planning and executing activities that drive sell-out
  • A 360-degree mindset for account activation across in-store, digital and social
  • Fluency in Polish and English, spoken and written
  • Будет плюсом: Experience from several Eastern European markets is a plus

условия

  • The role is remote and based in Poland, with around 25 to 30% travel.

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