Brand & marketing manager in robotics

We are looking for a proactive, creative, and commercially minded Brand & Marketing Manager to develop and strengthen our brand presence in the Netherlands. In this role, you will combine strategic thinking with hands-on marketing execution, helping establish a differentiated brand identity, identify market opportunities, and drive awareness and demand for our robotics solutions.

• Develop and execute annual and quarterly marketing plans aligned with global business objectives, including positioning, budgeting, and execution priorities.
• Conduct market research and competitor analysis to identify customer needs, target segments, industry trends, and growth opportunities.
• Develop and refine brand positioning, messaging, and value propositions to strengthen brand differentiation in the local market.
• Explore relevant industry applications, customer use cases, and marketing channels to inform local market strategy.
• Plan and execute integrated marketing campaigns across digital channels, events, PR, and offline activities.
• Develop localized promotional strategies for humanoid and quadruped robots, targeting automotive dealerships, retail settings, and other relevant customer segments.
• Manage social media, PR, product content, promotional materials, and English/Dutch localization.
• Monitor campaign performance and optimize marketing activities based on data, market feedback, and commercial objectives.
• Organize product teasers, launches, industry exhibitions, customer experience events, and robot demonstrations.
• Coordinate event planning, vendors, budgets, and the resources required from internal teams.
• Build relationships with Dutch and Belgian media, trade associations, event organizers, and industry ecosystem partners.
• Use events and market activations to strengthen brand awareness, validate market opportunities, and generate qualified leads.
• Work closely with Sales to support lead generation, key-account activities, pipeline development, and sales conversion.
• Develop channel co-marketing initiatives and promotional materials to support distributors, partners, and system integrators.
• Align marketing campaigns with evolving commercial priorities and customer acquisition objectives.
• Manage the local marketing budget and ensure effective resource allocation and cost control.
• Track marketing performance through relevant KPIs, including qualified leads, sales acceptance rates, campaign outcomes, brand reach, and event effectiveness.
• Coordinate with headquarters' product, sales, and technical teams, as well as external agencies and vendors, to ensure effective execution.
• Translate market insights and performance data into actionable recommendations for continuous improvement.

• Bachelor's degree or higher in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in branding, marketing, or event management.
• Strong understanding of marketing strategy, digital marketing, content development, demand generation, and channel marketing.
• Excellent analytical skills, with the ability to evaluate campaign performance, interpret market insights, and optimize marketing activities.
• Strong communication, project management, and stakeholder management skills.
• Professional proficiency in English is required.
• A proactive, hands-on, creative, and entrepreneurial mindset, with the ability to manage multiple projects and work independently.
• Будет плюсом: Experience in brand building, brand positioning, or developing a market presence from an early stage is highly desirable; Experience in robotics, smart hardware, automotive technology, B2B, industrial, or technology-driven environments is an advantage; Dutch or French language skills and an established local industry network are an advantage

• Competitive salary and benefits package.
• 8% holiday allowance.
• Food allowance.
• Commuting allowance or company car (depending on the position).
• Phone allowance.
• The opportunity to shape and grow an emerging robotics brand in the Dutch market.
• An international working environment with close collaboration across marketing, sales, product, and technical teams.
• A varied role combining brand strategy, creative marketing, events, and commercial development.
• The opportunity to contribute directly to the growth of innovative robotics and automation solutions in Europe.