Brand marketing manager in fintech

Bondora is a profitable European fintech on its way to becoming a licensed bank, serving consumers in seven markets. Our brand is about to change: a new visual and verbal identity is coming, and it has to reach every customer touchpoint in every market. At the same time, we are building trust in a category where many lenders look and sound alike. We are looking for a senior brand marketer to run our brand programmes end to end: the rollout of the new identity, our trust programme, proactive PR, and a few sharp brand activations a year.

• Running brand programmes end to end: plans, owners, sign-offs, quality checks and delivery across seven markets, starting with the rollout of our new brand identity.
• Creating low-cost brand activations that earn attention and reach: partnerships, influencer flights, short video bursts and ideas people talk about.
• Spending wisely and reading results honestly: agreeing the objective and how success will be judged before spending, and reporting what worked and what did not.
• Managing agencies, freelancers and influencers: briefs, scope, budget, quality and adaptations for several markets and languages.
• Building trust: customer reviews, Trustpilot, awards and testimonials, and using them across ads, website and customer communication.
• Running proactive product and campaign PR across our markets.
• Keeping the brand consistent and compliant: handing master assets to the teams that adapt them, settling local requests with country teams, and working with Legal on credit advertising rules.

• You have personally led a rebrand or brand refresh rollout, or a comparable multi-market brand programme, from plan to completion.
• Your experience is with consumer (B2C) brands, and includes marketing to customers in European markets.
• You keep several projects moving in parallel with little supervision, and act early when something slips.
• You come up with ideas, not only execute them: you can give us several different concepts that earn reach for little money, and say why an audience would care.
• You have managed creative, production, media or PR agencies and influencers, including rescuing work that went off track.
• You measure in a way that fits a small budget, and you know when a change in the numbers is just noise.
• You have run PR or trust and review programmes, or are ready to own them.
• You know, or learn fast, what credit advertising may and may not say.
• You use AI as part of how you work, for concepting, adaptations or checks, and you check what it gives you.
• Будет плюсом: Experience in lending, banking, fintech or another regulated business is a plus

• Contribute to Bondora’s ambitious goal of reaching 1BN in revenue. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities (and budget) to expand your skills and skyrocket your career.