Brand Manager, Brand Experience Ben & Jerry's Nordics

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Ben & Jerry’s was founded in 1978 in a renovated gas station in Burlington Vermont, USA by childhood friends & dedicated activists Ben Cohen and Jerry Greenfield. They took a $5 correspondence course in ice cream making from Penn State University and with a $12,000 investment ($4,000 was borrowed), they began their business making the finest quality ice cream with big chunks and swirls. They operated the company on a sustainable concept of linked prosperity and a 3-part mission where product, economic and social objectives carried equal importance.

Today, Ben & Jerry’s is a €1Bn business serving our fans all over the world. Nordics is one of the largest clusters in EU and has an important role in shaping B&J’s European strategy.

Ben & Jerry’s and our delicious ice cream Pints have long been established as the perfect partner for your sofa night with your favorite film. We have a huge ambition to drive the growth of the brand all whilst continuing to drive our Three Part Mission to achieve positive social impact through our business.

As Brand Manager, Brand Experience, you will shape how Ben & Jerry’s shows up in the Nordic countries and how our Nordic fans experience the brand across media, culture, partnerships, social, PR and real-life activations. Your role is to turn our brand positioning and strategy into smart choices about where, when and how we activate, ensuring that everything we do delivers against three important lenses: Ben & Jerry’s brand fit, our strategic priorities and our business goals.

You will combine creative instinct with strong commercial judgement and use consumer, cultural, media and performance data to identify opportunities, prioritize investment and measure impact. From inspiring briefs and bold ideas to execution and evaluation, you will help us grow the business, connect with our fans and bring our Three-Part Mission to life.

• Lead the development and execution of distinctive campaigns, partnerships and experiences that bring Ben & Jerry's and our Three-Part Mission to life across the Nordic countries.
• Turn brand positioning, strategy and business priorities into clear choices about the audiences, occasions, channels, partnerships and experiences we invest in.
• Lead creative development and local adaptation of global concepts and assets, from inspiring briefs to execution, working closely with European and global teams, agencies and partners.
• Shape media, activation and partnership plans using consumer, brand, commercial and media data to maximize brand and business impact.
• Own the brand marketing budget, balancing creative ambition, effectiveness, commercial impact and long-term brand equity.
• Define clear KPIs, track brand and campaign performance and turn learnings into stronger future decisions and activations.
• Be a passionate Ben & Jerry's brand guardian and trusted business partner across Nordic markets, customer teams, agencies and European and global Ben & Jerry's teams.

• Has experience in brand management, brand experience or consumer marketing and can confidently turn brand strategy and positioning into focused, high-quality execution.
• Combines strong business acumen and analytical thinking with creativity, curiosity and a sharp instinct for culture and what gets people talking.
• Can connect consumer and brand insights with commercial realities, making clear choices about where to invest and what not to do.
• Understands media strategy and effectiveness and is comfortable challenging agencies and partners using both evidence and judgement.
• Thinks end-to-end and takes ownership for results, from defining the challenge and writing the brief to execution, evaluation and optimization.
• Knows how to protect what makes a brand distinctive while adapting ideas to different Nordic markets, audiences and business needs.
• Values collaboration, clarity and low-ego ways of working and knows how to bring different stakeholders with them.
• Feels genuine excitement about Ben & Jerry’s Three-Part Mission and believes business can, and should, be a force for positive change.

If you want to build a growing business, create experiences fans genuinely care about and help prove that business can be a force for good, we’d love to hear from you.

Peace, Love & Ice Cream.

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.