Brand Manager - Aptamil

Introduction & Job Detail:

Key role for the business, with the overall mission to drive Aptamil’s share performance by leading key elements of digital transformation plan and full portfolio activation

Drive Aptamil digital transformation

Brand Lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets

Work across wide cross functional team of digital experts and content creators to ensure brand strategy is executed with excellence in digital channels

Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn)

Lead entry + trade up portfolio (liquids / tabs)

Contribute to development and delivery of annual marketing plan & business targets by maximizing performance of trade up portfolio and impact on total brand value share

Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms

Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects

Track portfolio performance vs KPIs and proactively recommend risks and opportunitiesLead D comm and conversion channels

Brand lead on maximizing D Comm channel as both education and conversion driving tool for brand, working with cross functional experts to develop strategy , bring to life action plans and monitor performance vs KPIs

Please note that the basic salary on offer for this position is between £50,000 - £60,000 + bonus & benefits

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 26/10/26, you will therefore hear about your application after this date