Brand Manager (Activia, Actimel, Yopro) BG

Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a Brand Manager (Activia, Actimel, YoPro) (Full-time, Location Bulgaria, Sofia)

Why should YOU apply right away? If you need more than our great company culture, you should keep in mind the opportunity to

- Develop your career in a dynamic and purpose-driven environment

- A friendly and open working environment

- Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)

- An office in a central part of the city, near a metro station

- Additional health insurance

- Celebrate your birthday with an extra paid day off

- Gift voucher for birthday cake and transport allowance

- Benefit from our Employee Assistance Program for mental well-being and support

- Maximum food voucher allowance

YOUR responsibilities as a Brand Manager will include (but not limited to)

- Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.

- Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action.

- Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms.

- Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc.) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next.

- Own the full launch/relaunch process concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.

- Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth.

- Identify whitespace and drive innovation champion new product opportunities that fuel future brand relevance.

- Own your brand budget like a boss ensure effective budget management, ROI tracking, and alignment with business priorities.

We are looking for a Brand Manager with the following profile

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.Are you interested in joining us?Hit the “Apply” button.To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.