aso manager for mobile games

Hypercell Games is a mobile game studio behind hybrid-casual and puzzle titles downloaded by millions of players worldwide.

• Build and develop the ASO baseline across key company projects;
• Launch and manage Google Play and App Store event calendars;
• Perform metadata and keyword optimization for Android and iOS;
• Develop and maintain localization systems across multiple markets;
• Launch, analyze, and scale ASO uplift experiments;
• Build and maintain ASO reporting and performance tracking;
• Collaborate with Creative teams on store visuals, screenshots, icons, and video assets;
• Prepare store assets and event packages for game updates and featuring opportunities;
• Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.

• 4+ Years of ASO experience in mobile games;
• Strong ownership and ability to work independently, including defining priorities, building execution plans, developing hypotheses, executing them, and measuring results;
• Hands-on experience with Google Play Console and App Store Connect;
• Strong knowledge of metadata and keyword optimization;
• Experience with promotional content and in-app events;
• Understanding of store conversion optimization and A/B testing;
• Experience with localization, ideally in puzzle or word games;
• Strong analytical skills and experience building ASO reporting systems;
• Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation;
• Good English communication skills;
• Nice to have: experience in puzzle, word, hybrid-casual, or simulation games, experience working with Apple or Google store teams and featuring programs, experience with AppMagic, Sensor Tower, AppTweak, MobileAction, or similar tools, experience with Custom Product Pages and Product Page Optimization.

• Paid vacation;
• Support for professional development, including training and coaching;
• Opportunity to grow and develop with the company;
• Supportive and warm working atmosphere within the team;
• Test assignment is part of the selection process.