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описание
Assessment task
Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing. It created the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology, making hormone data accessible and meaningful through personalized insights, technology, and science-backed data.
задачи
Build and own the Amazon growth plan, identify opportunities and constraints across all six pillars, prioritize a roadmap, and agree on goals and resource needs with Jonas
Manage Amazon advertising, including Sponsored Ads and DSP targeting, bids, budgets, exclusions, and creative tests; allocate investment between brand demand and new-customer acquisition within agreed financial limits
Improve conversion and discoverability through listing copy, search optimization, A+ Content, Brand Store improvements, and structured testing
Develop creative briefs, coordinate asset production, and implement approved changes
Own the Reviews and Ratings program, generate reviews in compliance with policy, monitor feedback and rating trends, and turn recurring customer concerns into listing improvements and recommendations for CX and Product teams
Coordinate growth-related operations, provide promotional requirements, monitor availability and account issues, and work with the Operations owner to protect sales continuity
Investigate return reasons, product confusion, and recurring complaints with the CX owner; recommend improvements to product education, listing expectations, and post-purchase support
Recommend assortment, bundles, pricing, and launch priorities using demand, customer feedback, and unit economics; partner with the Product Mix owner on feasibility and delivery
Build the Amazon promotional and launch calendar, coordinate with the wider DTC business, and evaluate market-specific opportunities, constraints, and economics
Track kit growth, revenue, acquisition efficiency, contribution, and operational constraints; report multi-month trends with explanations, decisions, and next actions
Audit and take over existing accounts independently without an agency handover, document account knowledge and decisions, and regularly review progress, dependencies, and unresolved trade-offs with Jonas and the pillar owners
требования
Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience
At least 4 years of directly managing Amazon growth, with evidence of meaningful commercial improvements and clear responsibility for the work that produced them
Experience owning a broader channel roadmap
Recent hands-on experience building and optimizing Sponsored Ads, plus practical DSP campaign-management experience
Ability to explain targeting, bidding, budget allocation, attribution limitations, and personal account changes
Strong Amazon CRO and copy skills, including listing SEO, A+ Content, and structured experimentation
Ability to turn customer concerns and performance data into better shopping experiences
Commercial and analytical judgment, including understanding acquisition cost, conversion, net revenue, Amazon fees, returns, and contribution, and distinguishing advertising performance from overall business growth
Working knowledge of Seller Central, FBA, account health, and compliant review practices
Experience coordinating inventory, customer experience, or product dependencies
US Amazon market experience
Strong ownership, prioritization, and written English; able to execute independently and influence colleagues without direct reporting authority
Будет плюсом: experience across multiple Amazon markets, experience with health, wellness, or other considered-purchase consumer products
условия
40-Hour workweek with flexible working hours and occasional overlap with the US team
Competitive salary and a performance-based bonus system tied to OKRs
Career growth opportunities, with the ability to shape, build, and develop teams as the company scales