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описание
Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV. Toggle is a next-generation mobile operator. Mobile internet in 188 countries, delivered via eSIM technology. The site is the landing surface for traffic from brand marketing — and, once proven, for campaign traffic that started on Growth Manager's test domains. Your job is to convert visitors into a purchase or an app download, and to guide eSIM buyers into installing the app afterward.
задачи
homepage and plan/purchase pages — structure, positioning, A/B testing;
post-purchase → app install funnel for eSIM buyers.
CMS for the site — pages, articles, and help center content update in real time, without engineering involvement;
help center page structure — Lead Support is the customer and fills it with content; you build and own the page and the CMS behind it.
turning validated Growth Manager landing pages (tested on separate domains for Google/Facebook/Influencer traffic) into permanent structural pages on the main site.
personal cabinet — kept in parity with mobile app functionality as the app team ships it (not original design);
work day-to-day with the web designer and SEO specialist;
coordinate with the Mobile product team so releases move in lockstep;
own conversion rate (CR) as the core site metric;
write PRDs with a clear Definition of Ready and Definition of Done;
report on web metrics weekly: traffic, conversion, app-install handoff rate.
требования
2+ years as PM or analyst on a web product;
built dozens of landing pages across different niches and verticals — sharp instinct for what drives action (install or purchase) in different contexts;
strong understanding of conversion funnels and web analytics;
hands-on experience with GA4, Hotjar, or equivalents;
hands-on experience implementing and running a CMS (Webflow, Wordpress, or equivalent);
able to write PRDs and hold the line on Definition of Ready before work starts and Definition of Done before accepting results;
SEO understanding at a strategy level (not execution — SEO specialist implements);
English — B2+.
thinks from the user, not from technical constraints;
holds multiple workstreams simultaneously without dropping context;
prioritizes ruthlessly in a resource-constrained environment;
communicates clearly with both technical and non-technical stakeholders.
Будет плюсом: experience launching a product in Western markets; travel tech, telecom, or subscription product background; CRO (conversion rate optimization) experience; localization and multi-language product experience
условия
official employment and a competitive salary;
paid vacation+5 personal days per year;
support for growth: we cover professional courses, books, and conferences;
private health insurance (including dental coverage);
internal English classes;
fast skill growth in a startup-paced environment;
a culture of openness, respect, and honest feedback;
minimal bureaucracy — maximum impact and momentum.
