Product owner in growth and conversion

Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications.

• Develop and execute strategies for SEO, paid acquisition, affiliate marketing, and partnerships
• Analyze traffic sources and ensure maximum quality & ROI
• Work with external and internal teams on performance marketing & acquisition strategies
• Build and optimize user acquisition funnels to maximize conversion
• Conduct A/B testing and multivariate testing to improve performance
• Analyze user behavior and implement data-driven UX/UI improvements
• Work closely with business analysts and data scientists to track performance
• Plan and prioritize product features to optimize conversion and growth
• Lead sprint planning, backlog grooming, and release management
• Collaborate with development, QA, and design teams to execute strategies
• Conduct customer development (CustDev) to understand user needs and barriers
• Work with analytics tools to measure performance
• Analyze competitor strategies and identify new opportunities

• 5+ years in Product Growth, Performance Marketing, or CRO
• Experience in increasing international B2C sales conversion
• Strong experience in SEO, PPC, paid traffic acquisition
• Deep understanding of conversion funnels, A/B testing, user behaviour analytics
• Hands-on experience with Google Analytics, Amplitude, Mixpanel, or similar tools
• Experience working with cross-functional teams in an Agile/Scrum environment
• Strong analytical skills and ability to make data-driven decisions

• Stability, growth, participation in the development of a future unicorn
• Remote work from anywhere in the world, schedule based on GMT+3
• Competitive salary in EURO/USDT.
• Vacation 20 working days per year