Product Manager – Shopping Experience

At Plantura, we reconnect people with nature and strive to make the world a bit greener every day. You are dreaming of a job where sustainability and entrepreneurship meet state-of-the-art technical solutions? You are an experienced Senior Product Manager and want to shape our digital shopping experience?

You will own the Plantura Shopping Experience as a product: its customer experience, its features, and how it all contributes to the success of the Plantura business. One of our principles is Build for Delight, and in this role, you own it for our Shop, from the first visit through checkout and beyond.

Our customers arrive with very different intents. Some search for a specific product, some look for inspiration for their balcony, others browse a category or return to re-order, and many arrive with a problem: a struggling plant, a patchy lawn, pests on their tomatoes. Your job is to make each of these journeys feel guided, intuitive and delightful.

The Shop also has more than one entry point. Customers reach it on the web and inside our App, and AI assistants and shopping agents are starting to search, compare and hand customers to checkout on their behalf. You will shape how the Shop works across these entry points as they evolve, measuring success on repeat purchase behavior, conversion, and average order value, with contribution margin and site performance as guardrails.

• Relevant Experience: Proven track record of independently owning a digital D2C shopping experience across multiple quarters, turning ambiguous goals into clear priorities, and improving commercial and experience metrics.
• Platform Expertise: Deep understanding of Shopify (or a comparable e-commerce platform) and its ecosystem, with sound judgment regarding build-vs-buy decisions.
• E-Commerce Mechanics: Solid mastery of core shopping mechanics, including search and browse, merchandising, promotions, product information, checkout, and payments.
• AI & Agentic Commerce: Experience shipping AI features that enhance customer experience and how product teams work, combined with a clear understanding of what search engines and AI shopping agents need from a store.
• Data & Customer Focus: Ability to combine customer research, behavioral data, and commercial judgment to test hypotheses, run disciplined experiments, and make data-informed decisions.
• Build for Delight: You care about how shopping feels, not only how it converts, and you notice the details that make it easy and fun.
• Language Skills: Fluent communication skills in English alongside professional working German proficiency at C1 level or above for customer research and local partner collaboration.

Plantura is committed to equal opportunity, diversity and inclusion. We appreciate applications that contribute to Plantura's diversity.

Are you interested in this position and want to know more? Feel free to send an email to Hannah: career@plantura.garden.