Product Manager - Monetization and Expansion

Novakid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries. As Senior Product Manager for Monetization & Expansion, you will own how existing Novakid families discover and buy additional courses, products and services, and be fully accountable for the product metrics behind them, including added revenue and ARPU.

Your goal is to turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades. You will own the product, offer, pricing and experimentation decisions that drive results, supported by our Revenue Growth Lead across Sales and CRM.

Senior Product Manager – Monetization & Expansion

Focus: Parent Area, Add-ons & Upgrades, Purchase Journeys, Monetization Experiments

• Work with a team of designers and developers (with access to analytical and research resources).
• Own the roadmap for the Parent Area as a storefront for add-ons and upgrades: placement, merchandising, pricing visibility and one-tap purchase.
• Improve purchase, upgrade and win-back journeys to lift conversion from offer view to paid.
• Build configurable catalogue, bundling, pricing and promo logic so new offers launch without engineering effort each time.
• Run the experimentation programme for offers, bundles and pricing, with clear guardrails on retention, refunds and parent satisfaction.
• Define the product events and eligibility signals that power in-app nudges and CRM segments.
• Work with Content and Pedagogy to discover, validate and launch new paid products that children learn from and parents value.
• Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions.
• 4+ years’ experience in a PM role, including 2+ years owning monetization, pricing, checkout or subscription growth in a B2C subscription product.
• A track record of shipping in-product upsell, cross-sell or add-on flows with measurable revenue impact.
• Strong experimentation skills: test design, sample sizing, guardrails and honest readouts.
• Understanding of subscription billing, entitlements and payment providers such as Stripe.
• EdTech or family products experience, where parent and child are different users, is a strong plus.
• You thrive in a 100% remote, distributed team environment (core hours GMT+3) and are a master of tools like JIRA and Slack.
• Excellent spoken and written English.

• Fully remote work
• A chance to shape the future of AI-driven education
• A fun, dynamic team that loves building innovative products
• Unlimited holidays, because we trust you to deliver