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описание
Sandoz operates in pharmaceutical manufacturing and develops and markets pharmaceutical products, including OTC and Rx products.
задачи
Develop and implement short-term and long-term marketing strategies for assigned OTC and Rx products;
Plan, launch, and monitor marketing activities and campaigns;
Create media concepts, promotional materials, and marketing projects;
Collaborate with advertising agencies and manage media planning activities;
Conduct market research and analyze market trends and competitive landscapes;
Develop training materials and educate internal stakeholders on product features and benefits;
Manage the product lifecycle and support the achievement of brand business objectives;
Monitor market share and market share growth;
Manage performance and employee relations, including feedback, meetings, and surveys across Field Force, Marketing capabilities, Global Marketing, Medical Department, and Regulatory Department;
Ensure full compliance with all regulatory requirements.
требования
University degree in Medicine, Pharmacy, Biology, or a related field;
At least 3 years of experience as a Product Manager or Product Specialist, preferably within the pharmaceutical industry;
Strong knowledge of brand planning, forecasting, product lifecycle management, and budgeting;
Hands-on experience with digital marketing tools and channels;
Proficiency in MS Excel, MS PowerPoint, and MS Word;
English proficiency at Intermediate level (B1) or higher;
Nice to have: Additional education in Marketing or an MBA.