product manager in home appliances

Midea is one of the world’s largest home appliance brands, offering a comprehensive selection of products for everyday living at home, at work, and elsewhere.

• Assess product value through benchmarking;
• Analyze trends across countries in the Central Asia Region;
• Propose product lineups through downstream logic building;
• Plan and execute product and marketing initiatives through distributors, including price comparison, specification planning, USP creation, consumer research support, terminal display execution, product flooring, go-to-market planning, and value chain pricing;
• Work with design, content, product, and sales teams to align projects with guidelines and deliver them on time;
• Help sales management create sales and channel penetration plans;
• Work with distributor teams on marketing and channel initiatives;
• Communicate the vision and value of new products to channels;
• Develop sales tools that facilitate the selling process;
• Review inventory levels and ensure product availability across channels;
• Track sell-out data across channels and report periodically.

• At least 3–5 years of experience as a sales, marketing, product, or channel manager in the home appliances industry in the same region;
• Analytical mindset and strong quantitative skills;
• English and Russian proficiency;
• Proficiency in related software, especially Microsoft Office;
• Nice to have: BSc/BA in Marketing or Communications, digital marketing skills.

• The role is based in Almaty, Kazakhstan.