product manager in CRM

ASOS is a global fashion destination serving over 23 million active customers across more than 100 markets, with 2.5 billion annual visits. Its technology team powers digital experiences for online fashion retail through product-led, cross-functional teams focused on scalability, personalisation, innovation, experimentation, and data-driven decision-making.

• Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value;
• Drive the strategy for intelligent customer communications;
• Support creating an always-on testing environment and improve measurement of incrementality and customer impact;
• Surface competitor and industry-wide trends and share them with the wider CRM team;
• Partner with design, marketing, engineering, and other business areas to build high-quality, engaging, and exciting UX;
• Collaborate with and influence other business areas to create personalisation strategies that enhance engagement, loyalty, and conversion;
• Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact;
• Run A/B tests, build data-driven dashboards, and conduct analysis to shape next steps.

• Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms;
• Strong track record of launching 0-1 mobile-first products, ideally focused on personalisation;
• Familiarity with how enriched customer data powers user journeys and delivers contextually relevant content and experiences;
• Comfortable working in agile, full-stack, cross-functional teams;
• Data-driven mindset with strong analytical and problem-solving skills;
• Experience using tools such as Power BI, Braze, Databricks, and Optimizely;
• Excellent communication and stakeholder management abilities.

• Competitive salary, pension, and private medical care scheme;
• Performance-related bonus;
• Flex benefits allowance available as extra cash or for other benefits;
• 25 Days of paid annual leave plus an extra day for your birthday;
• Employee discount;
• Internal Tech Develops skills development programme;
• Opportunity to represent ASOS at industry-leading events;
• Opportunity to help shape and drive DE&I initiatives;
• Opportunity to make an impact from day one and work with cutting-edge technology.