product manager for branded business communications

Exclaimer provides email signature management software for companies that need employee emails to include disclaimers and signatures with consistent branding. Its SaaS platform is evolving into a multi-channel platform for branded business communications.

• Own the self-serve funnel end to end, initially focusing on signup, activation, and first value
• Redesign and continuously improve onboarding so new users can intuitively set up and deploy their first signature
• Track funnel metrics, set targets, and partner with data to improve analytics
• Run an experimentation program by prioritising, designing, shipping, and analysing A/B tests across the onboarding and activation funnel
• Write specifications and prioritise the roadmap for PLG and onboarding initiatives, balancing quick wins with structural changes
• Partner with growth marketing on the handoff from acquisition to product, including landing pages, signup flow, and lifecycle email and in-app messaging
• Partner with sales and customer success on handoffs for accounts that need human support
• Contribute to pricing and packaging, including package structure, feature gating, paywalls, and upgrade triggers
• Talk to users through usability testing, interviews, session replay, and support and NPS signals to identify where self-serve users get stuck
• Report on PLG health to leadership, translating funnel data into a clear narrative and prioritised action plan

• Experience owning and improving a PLG motion or self-serve onboarding or activation funnel at a B2B SaaS company
• A track record of improving a specific metric, such as activation rate, time-to-value, or trial-to-paid conversion, with detailed before-and-after results
• Experience running structured experimentation at a meaningful cadence, rather than one-off tests
• Experience working cross-functionally with design, engineering, data, marketing, and sales or customer success
• Data fluency, including comfort with tools such as Tableau, Databricks, and Heap, and the ability to draw sound conclusions and make data-informed decisions
• Strong UX instincts and a close working relationship with design; able to review a Figma flow and identify what may confuse or delight a new user
• Systems thinking and an understanding of the funnel as part of the overall product and customer experience
• Commercial acumen and understanding of how pricing, packaging, and monetisation levers interact with activation and conversion
• Technical fluency to discuss implementation trade-offs with engineers without needing to write code
• Ability to build AI into workflows and continuously seek ways to improve velocity and quality
• Clear writing, strong prioritisation, and the ability to bring stakeholders along with objective arguments and a clear point of view
• Ability to collaborate with geographically dispersed colleagues across disciplines, give constructive feedback, and support continuous learning

• Competitive pay
• Generous paid time off
• Flexible working options, including the XFlex programme and a “work from anywhere” allowance
• Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood
• Comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal, and financial support through employee assistance programmes
• Contributory retirement plans and savings support
• Subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance, and a wide range of discounts