Product Manager – E-Commerce Web Upper Funnel [CDI]

Staff Product Manager – E-Commerce Web Upper Funnel [Permanent - CDI] (f/m/d)

Location: Paris or Lille, France

Team: Decathlon E-Commerce Web – Scope Upper Funnel

At the heart of Decathlon’s global digital ecosystem, our E-Commerce Web team builds the online destination for millions of sports lovers worldwide. The Upper Funnel scope is the front door of our digital experience: from landing on the homepage and navigating categories, to discovering products via search, AI-driven recommendations, conversational shopping, retail media placements, and inspiring content. Our mission is to seamlessly guide users from inspiration to intent.

Joining this high-traffic Web Product organization means operating at massive scale where speed, discovery excellence, SEO, targeted monetization, and next-gen personalized user journeys drive our everyday business impact.

YOUR FUTURE CONTRIBUTION

As a Staff Product Manager – Upper Funnel, you will provide the strategic direction, functional architecture, and product leadership needed to scale and modernize the discovery and exploration experience across Decathlon's web platform. Operating with high autonomy, you will address complex challenges across search performance, catalog structuring, retail media integration, and emerging AI paradigm shifts like conversational interface models and agentic workflows.

1. Strategic Alignment, Stakeholder Management & Upper Funnel Vision

2. Functional Architecture & Web Ecosystem Orchestration

3. Strategic Sparring & Product De-Risking

4. Elevating Product Craft & Modern Web Capabilities

• E-Commerce Web Scale (7+ years): Proven track record in Product Management with hands-on experience scaling high-traffic e-commerce web platforms (Upper Funnel, Search, Merchandising, or Navigation).
• Upper Funnel & SEO Expertise: Deep understanding of top-of-funnel mechanics, technical SEO, site search algorithms, taxonomy design, and conversion rate optimization (CRO).
• Data & Discovery Mastery: Strong expertise in web analytics (GA4/Amplitude/Contentsquare), high-traffic A/B testing frameworks, quantitative/qualitative user research, and Opportunity Solution Trees (OST).
• Functional Architecture & Scoping: Ability to decompose complex e-commerce catalog, ad-tech, and AI/search problems into modular MVP/V0/V1 execution strategies.
• Executive Storytelling & Alignment: Exceptional ability to translate complex search/agentic architectures, retail media revenue drivers, UX metrics, and conversion data into compelling narratives for executive stakeholders.
• Key Pluses & Emerging Tech Strengths:
• Google Vertex AI: Practical experience using Google Vertex AI (for Search, Recommendations, or custom ML/LLM model deployment) is a major plus.
• Conversational & Agentic E-Commerce: Solid understanding or experience with conversational AI interfaces (chat/voice product advisors) and agentic commerce concepts (autonomous intent-matching, task-oriented AI agents) is a strong plus.
• Retail Media & Monetization: Experience with Retail Media concepts and ad management (sponsored products, ad-server integrations, balancing yield vs. UX) is a major plus.
• Soft Skills & Leadership: Strong strategic influence, ability to thrive in ambiguity, passion for cross-functional collaboration in Triad, and an empathetic approach to mentoring junior PMs.

DECATHLON DIGITAL CONTEXT

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.

Changing the game for good. We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.