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At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn't just in the hands of big brands - we need to try to help small businesses and creative individuals too.
Pencil's agents produce advertising creative at scale - video, adaptation and multiple formats, orchestrated by our agentic system, Scribble. The product only works if the output is right first time. This role owns measuring quality and improving it.
You'll own evals end to end. Internally, that means the systems that measure whether agents, skills and workflows produce work a client would ship. Externally, it means how we demonstrate quality to customers and the market: the evidence behind client RFP responses, creative enablement packages, and adevals.ai, our public evals site.
Measuring creative quality is hard because there is no single right answer. Your job is to build reliable measurement anyway: rubrics that define what good means, calibration between human reviewers and automated judges, and a golden dataset that stays representative as the product and client base evolve. You'll then make those metrics central to how the business operates and sells.
Your background:
KPIs & Success Measures
We'll measure success through outcomes and quality, not just output:
Deep Dive About Pencil
Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.
We're called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.
Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
https://www.trypencil.com
The Brandtech Group's mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.
It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.
Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.
In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).
https://www.thebrandtechgroup.com
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Спроси Хайрика про вакансию
Сверит с твоим резюме, подскажет вилку и вопросы на собесе.