Platform campaigns project manager in social commerce

Our Platform Campaigns team owns the biggest commercial moments on TikTok Shop UK & IE - the major mega and payday campaigns that drive the platform's most significant GMV each month. These are high-visibility, high-stakes moments that bring together creators, sellers, and millions of shoppers, and they sit at the centre of how TikTok Shop grows in the region.

• Lead the planning and execution of large-scale mega and payday campaigns across TikTok Shop UK & IE, ensuring alignment with platform objectives and category priorities.
• Develop full-funnel campaign strategies spanning traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimisation.
• Build scalable methodologies, frameworks, and operational playbooks that support GMV growth, product incubation, and category penetration.
• Own campaign delivery end to end - timelines, stakeholder communications, execution milestones, and risk management - in a fast-paced, often ambiguous environment.
• Run in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion, translating data into clear optimisation recommendations.
• Surface seasonal and viral trends through market, user, and competitive analysis, and turn them into scalable growth opportunities for these business-critical moments.

• 3+ years of experience in e-commerce, performance marketing, campaign strategy, or management consulting, preferably within platform or marketplace ecosystems or fast-growing internet companies -including proven experience owning large-scale campaigns or major commercial moments end to end, with significant GMV or budget at stake.
• Demonstrated experience managing large and complex budgets, ideally $1M+, with P&L management.
• Strong quantitative skills - comfortable building forecasts, interrogating performance data, and using it to make decisions (Excel and/or SQL or similar).
• A track record of influencing and aligning cross-functional stakeholders without direct authority.
• Comfort operating in fast-paced, ambiguous environments with shifting priorities and tight timelines.
• Excellent structured problem-solving and communication skills.
• Educated to bachelor's degree level or above, ideally in Business, Economics, E-commerce, Marketing, Communications, or a related field.
• Будет плюсом: Familiarity with TikTok Shop, social commerce, or the creator economy; Knowledge of the local UK/IE retail and e-commerce market

• This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer.
• While you may be assigned to work at TikTok, you will not be a TikTok employee.
• All contractual terms, including payroll and benefits, will be handled by a third-party agency.