Head of promo operations in e-commerce

We are looking for a Head of Promo Operations to ensure the seamless execution of daily and large-scale promotional campaigns while hitting targeted ROI benchmarks. In this role, you will oversee two dedicated teams and lead overall strategic planning for key promotional projects across our marketplace ecosystem.

• Oversee the end-to-end delivery of promotional assets, including landing pages, creative banners, and marketing copy, coordinating directly with design and copywriting teams.
• Enforce strict adherence to launch deadlines and operational quality standards (e.g., zero-delay campaign go-lives).
• Streamline workflows, document operational standards, automate routine tasks, and implement structured QA checklists.
• Direct Sale Project Managers in campaign planning, seller engagement tracking, and investment efficiency analysis.
• Formulate growth hypotheses, run A/B tests, and iterate promotional mechanics based on data-backed insights.
• Monitor and evaluate key metrics, including GMV, ROI, CAC, and CR, to maximize promotional performance.
• Drive co-investment from sellers, negotiate campaign participation terms, and cultivate long-term partner relationships.
• Define and execute an integrated promo roadmap aligning operational throughput with commercial objectives.
• Establish robust collaboration models across Marketing, Product, Analytics, and Commercial/Seller teams to keep objectives tightly synchronized.
• Present financial and operational results, performance retrospectives, and strategic roadmaps to C-level executives.
• Liaise with the China Headquarters to localize and implement global promo frameworks and commercial initiatives.

• 5+ years of experience in promotional or digital marketing project management, with 2+ years in a team lead or managerial capacity (preferably in e-commerce).
• Proven track record at major e-commerce marketplaces (AliExpress, Ozon, Wildberries, Yandex Market, Joom, Amazon) or leading classifieds (Avito).
• Strong command of Agile/Scrum methodologies, proven ability to motivate teams and set clear KPIs, and experience managing dual-track functions (operations vs. strategy).
• Deep understanding of how promotional mechanics drive core business metrics (GMV, LTV, CAC, ROI); hands-on familiarity with BI tools, SQL, and Google Analytics.
• Excellent stakeholder management and negotiation skills with executives and key commercial partners.
• Professional working proficiency in English (Upper-Intermediate+) is required.
• Будет плюсом: proficiency in Chinese (Mandarin) is a strong advantage

• Opportunity to work at one of Russia's largest and fastest-growing e-commerce platforms.
• Clear avenues for career advancement and leadership development.
• Competitive compensation package with performance-based bonuses.
• Comprehensive benefits: Voluntary Medical Insurance (VMI) and life insurance.