Growth product manager in monetisation

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

• Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
• Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics.
• Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
• Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
• Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy.
• Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
• Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. You thrive in dynamic settings and are energised by experimentation at scale.
• Будет плюсом: Experience managing monetisation for a B2C app; Experience with monetisation automation and machine learning techniques

• Annual Salary Range (ranges may vary based on skills and experience): £78,000 GBP - £90,000 GBP
• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks