Marketing Manager, Embedded Partnerships

Marketing Manager, Embedded Partnerships

Role

As Marketing Manager, Partnerships at Sokin, you will own the marketing motion supporting our Embedded Partnerships business across EMEA.

Working closely with the Partnerships team, and our central Marketing teams, you will be responsible for turning commercial priorities into high impact marketing activity that builds market education and category understanding, strengthens partner relationships, supports complex sales conversations, and contributes to qualified pipeline.

This is a strategic and hands on role, combining ownership of the partnerships marketing approach with direct execution across category education, thought leadership, content and use cases, partner and client co marketing, sales enablement, and relationship led activations. You will shape plans and priorities, while also taking ownership from planning through execution and measurement, managing agencies, vendors, budgets, and multiple internal stakeholders along the way.

A key part of the role will be helping clients and partners understand the value of embedded finance, payments infrastructure, and platform based solutions, translating complex capabilities into clear commercial value and relevant use cases.

You will also play an important role in building the partnerships marketing playbook for EMEA, adapting proven approaches from more mature embedded finance markets to the needs of clients and partners across the region.

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.

We deliver services across:

- Global payments and receivables

- Foreign Exchange (FX)

- Treasury management

- Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

• Own the EMEA partnerships marketing programme, with a strong focus on market education, category development, partner engagement, and pipeline contribution.
• Develop marketing programmes that support longer and more complex sales cycles, translating embedded finance and payments infrastructure into clear commercial value and relevant use cases.
• Create compelling thought leadership, content, use cases, and sales enablement materials that support education, commercial conversations, and opportunity progression.
• Partner closely with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression.
• Maximise the value of strategic memberships and industry associations through thought leadership, content, events, relationship building, and commercial activation.
• Own relationship led activations, including curated client events, sponsorships, executive hosting, and other targeted engagement opportunities.
• Collaborate closely with central Marketing teams across brand, content, digital, product marketing, and communications to deliver locally relevant activity aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution, using performance insights and market feedback to continuously improve the approach and build a scalable EMEA playbook.

We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.