At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.
This role is part of HelloFresh's Engagement Tribe, where we turn the HelloFresh app from a weekly subscription-management tool into a food-first daily companion. You'll work directly on the moments that make cooking easier and more fun: finding dinner inspiration, turning a TikTok or Instagram video into a recipe you can actually cook, planning the week with a ready-made grocery list, and cooking step by step with an intelligent cooking assistant at your side. Primary responsibility centers on enhancing the daily app experience to improve customer engagement and retention. You will operate with a high degree of autonomy and fast iteration while leveraging HelloFresh's global infrastructure.
As a Senior Frontend Engineer, you will contribute to key initiatives across our customer-facing mobile app and web experiences, working with a modern React Native / React / TypeScript stack (Next.js on web). You will integrate with our recipe, search, and personalization services, leverage experimentation frameworks, and utilize GenAI tools (such as Claude, Cursor, and Figma) to accelerate architecture, design, and testing workflows. Working alongside machine learning, product, and design experts, you will deliver high-quality frontend solutions, contribute to architectural improvements, and support the evolution of the platform across scalability, observability, and AI-driven workflows.